|The Sonstrust team launch the promo campaign|
The bottom line is that we got another 9 members and 2 renewals – adding 3% to our existing record total of around 313. There are almost certainly more people out there who have yet to sign up (including friends and relatives), and our aim is to secure their membership over the next two Saturday home games on 5 and 19 March.
At those games we’ll have info leaflets on what the Sonstrust has achieved and what aspirations we have for the future.
This is about building a bigger Trust, but it’s also about raising awareness of why it’s important, engaging with people, and explaining how being part of the larger Supporters Direct movement is crucial to ensure that fans can make an effective noise about the future of our clubs and the game we love.
Meantime, thanks to membership secretary Tommy Hughes and the team of leaflet-distribution volunteers (remembering that Tommy does the really hard, ongoing work of enrolling and registering people!), to Gary Black for the leaflet design, to Leith Print & Copy, and to Donald Fullarton for the photos.
Over the next week or so there will be more publicity going on. Sons bloggers, like ‘Son of the Rock’ Jack Deighton are getting involved, and we have three Facebook pages on the case.
It was a real pity Sons just missed out on three points against the Diamonds. But what with this recruitment initiative and the hard work of commercial director Alan Findlay and others in making ‘Ladies Day’ a success, it was a pretty good day for the Trust!
Picture: LtoR - David Powell, Tommy Hughes (membership sec), Simon Barrow (campaigns), and Brian Payne (chair).