Thought the BBC didn't take adverts? It depends where you live. Staying briefly here in New York City I can't access video clips (interviews, action sequences and the like) from their football website - but instead I get promotions for all kinds of US products and films. I assume this doesn't happen randomly. If it's paying for content elsewhere by using the space provided by copyright limited content in other territories, fair enough I guess. Come to think of it, does BBC America take paid-fors? I've never actually noticed... but I guess this is regarded as part of overseas "commercial services" that keep the mainland British license fee down.